{"id":7109,"date":"2026-03-03T13:52:45","date_gmt":"2026-03-03T12:52:45","guid":{"rendered":"https:\/\/www-inte.b2pweb.com\/?p=7109"},"modified":"2026-03-03T14:17:15","modified_gmt":"2026-03-03T13:17:15","slug":"decouvrez-la-nouvelle-identite-visuelle-de-b2p","status":"publish","type":"post","link":"https:\/\/www-inte.b2pweb.com\/fr\/actualites\/articles-b2p\/decouvrez-la-nouvelle-identite-visuelle-de-b2p\/","title":{"rendered":"D\u00e9couvrez la nouvelle identit\u00e9 visuelle de B2P"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>20 ans d\u2019engagement, une aventure \u00e0 partager<\/strong><\/h2>\n\n\n\n<p>Vingt ans dans le transport et le digital, une histoire faite d\u2019\u00e9volutions, de connexions, d\u2019adaptations permanentes\u2026 et surtout de relations construites dans la dur\u00e9e.<\/p>\n\n\n\n<p>Depuis 20 ans, <strong>B2P avance aux c\u00f4t\u00e9s des acteurs du transport<\/strong> : clients, f\u00e9d\u00e9rations, groupements, partenaires. Cette aventure collective a fa\u00e7onn\u00e9 nos solutions, nos usages et notre mani\u00e8re de travailler ensemble.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"200\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-20-ans-fonce.png\" alt=\"\" class=\"wp-image-7046\" style=\"width:462px;height:auto\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-20-ans-fonce.png 961w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-20-ans-fonce-300x62.png 300w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-20-ans-fonce-768x160.png 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Une nouvelle charte graphique pour nos 20 ans<\/strong><\/h2>\n\n\n\n<p>Aujourd\u2019hui, l\u2019\u00e9cosyst\u00e8me B2P s\u2019est enrichi. Les services sont interconnect\u00e9s, les usages se multiplient, les enjeux de fiabilit\u00e9, d\u2019interop\u00e9rabilit\u00e9 et de transition environnementale sont centraux. Cette <strong>nouvelle identit\u00e9 visuelle a \u00e9t\u00e9 pens\u00e9e pour accompagner cette r\u00e9alit\u00e9<\/strong> : plus lisible, pour l\u2019ensemble de nos clients et partenaires&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2pweb-by-b2p-1024x320.png\" alt=\"\" class=\"wp-image-7066\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2pweb-by-b2p-1024x320.png 1024w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2pweb-by-b2p-300x94.png 300w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2pweb-by-b2p-768x240.png 768w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2pweb-by-b2p-1536x479.png 1536w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2pweb-by-b2p.png 1701w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedtrans-by-b2p-1024x320.png\" alt=\"\" class=\"wp-image-7086\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedtrans-by-b2p-1024x320.png 1024w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedtrans-by-b2p-300x94.png 300w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedtrans-by-b2p-768x240.png 768w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedtrans-by-b2p-1536x479.png 1536w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedtrans-by-b2p.png 1701w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedmouv-by-b2p-1024x320.png\" alt=\"\" class=\"wp-image-7081\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedmouv-by-b2p-1024x320.png 1024w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedmouv-by-b2p-300x94.png 300w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedmouv-by-b2p-768x240.png 768w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedmouv-by-b2p-1536x479.png 1536w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-gedmouv-by-b2p.png 1701w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-eprotocole-by-b2p-1024x300.png\" alt=\"\" class=\"wp-image-7076\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-eprotocole-by-b2p-1024x300.png 1024w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-eprotocole-by-b2p-300x88.png 300w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-eprotocole-by-b2p-768x225.png 768w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-eprotocole-by-b2p-1536x450.png 1536w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-eprotocole-by-b2p.png 1814w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-le-transport-recrute-by-b2p-1024x295.png\" alt=\"\" class=\"wp-image-7091\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-le-transport-recrute-by-b2p-1024x295.png 1024w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-le-transport-recrute-by-b2p-300x86.png 300w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-le-transport-recrute-by-b2p-768x221.png 768w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-le-transport-recrute-by-b2p-1536x443.png 1536w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-le-transport-recrute-by-b2p.png 1843w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1559\" height=\"709\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-avec-tagline.png\" alt=\"\" class=\"wp-image-7051\" style=\"width:440px;height:auto\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-avec-tagline.png 1559w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-avec-tagline-300x136.png 300w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-avec-tagline-1024x466.png 1024w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-avec-tagline-768x349.png 768w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/logo-b2p-avec-tagline-1536x699.png 1536w\" sizes=\"auto, (max-width: 1559px) 100vw, 1559px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Participez \u00e0 l&rsquo;aventure<\/h2>\n\n\n\n<p>Pour les 20 ans, nous avons imagin\u00e9 des <strong>capsules visuelles<\/strong> pens\u00e9es pour vivre sur tous les terrains, et surtout pour \u00eatre partag\u00e9es&nbsp;! T\u00e9l\u00e9chargez-les et utilisez-les pour faire aussi partie de l&rsquo;aventure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dans une signature mail,<\/li>\n\n\n\n<li>sur un site ou un intranet,<\/li>\n\n\n\n<li>dans des bureaux ou lieux d\u2019accueil,<\/li>\n\n\n\n<li>sur les r\u00e9seaux sociaux,<\/li>\n\n\n\n<li>lors d\u2019\u00e9v\u00e9nements ou temps forts institutionnels.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"127\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre-1024x127.png\" alt=\"\" class=\"wp-image-7170\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre-1024x127.png 1024w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre-300x37.png 300w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre-768x95.png 768w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre.png 1137w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"938\" data-id=\"7145\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_verticale_la-notre_vert.png\" alt=\"\" class=\"wp-image-7145\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_verticale_la-notre_vert.png 469w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_verticale_la-notre_vert-150x300.png 150w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"391\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_engagement_degrade.png\" alt=\"\" class=\"wp-image-7155\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_engagement_degrade.png 469w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_engagement_degrade-300x250.png 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"391\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_la-notre.png\" alt=\"\" class=\"wp-image-7140\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_la-notre.png 469w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_la-notre-300x250.png 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"391\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_engagement_bleu.png\" alt=\"\" class=\"wp-image-7150\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_engagement_bleu.png 469w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_engagement_bleu-300x250.png 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"391\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_la-notre_violet.png\" alt=\"\" class=\"wp-image-7160\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_la-notre_violet.png 469w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Pave_la-notre_violet-300x250.png 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"127\" src=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre_bleu-1024x127.png\" alt=\"\" class=\"wp-image-7165\" srcset=\"https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre_bleu-1024x127.png 1024w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre_bleu-300x37.png 300w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre_bleu-768x95.png 768w, https:\/\/www-inte.b2pweb.com\/wp-content\/uploads\/Banniere_horizontale_la-notre_bleu.png 1137w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Derri\u00e8re ces visuels, une r\u00e9alit\u00e9 tr\u00e8s concr\u00e8te<\/strong><\/h3>\n\n\n\n<p>Depuis 20 ans, certains d\u2019entre vous sont l\u00e0 depuis le d\u00e9but. D\u2019autres nous ont rejoints au fil des \u00e9volutions du secteur, des projets, des besoins.<\/p>\n\n\n\n<p>Ce logo anniversaire et ces capsules racontent ces parcours crois\u00e9s, ces collaborations durables, ces liens de confiance construits dans le temps. Ils traduisent une <strong>conviction forte : dans un secteur en constante mutation, la solidit\u00e9 se construit collectivement<\/strong>&nbsp;comme le souligne <a href=\"https:\/\/www-inte.b2pweb.com\/fr\/ext\/20_ans_b2p\/\">Benoit Aujay lors du lancement des 20 ans de B2P<\/a>.<\/p>\n\n\n\n<p>Dans le cadre de cette ann\u00e9e anniversaire, les visuels des 20 ans sont mis \u00e0 disposition pour celles et ceux qui souhaitent les afficher et les relayer. Libre \u00e0 chacun de se les approprier, \u00e0 sa mani\u00e8re.<\/p>\n\n\n\n<p>Afficher cette capsule, c\u2019est afficher un lien. Un lien entre des acteurs qui avancent ensemble depuis 20 ans\u2026 et qui regardent d\u00e9j\u00e0 vers la suite.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www-inte.b2pweb.com\/fr\/societe-b2p\/medias\/\" style=\"background-color:#473198\">T\u00e9l\u00e9charger les logos<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2P c\u00e9l\u00e8bre ses 20 ans avec une nouvelle identit\u00e9 visuelle : une charte modernis\u00e9e qui refl\u00e8te son \u00e9volution, son \u00e9cosyst\u00e8me connect\u00e9 et son engagement durable aux c\u00f4t\u00e9s des acteurs du transport.<\/p>\n","protected":false},"author":2,"featured_media":7135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173,179],"tags":[225],"class_list":["post-7109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2pweb","category-evenements-b2p","tag-evenement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez la nouvelle identit\u00e9 visuelle de B2P<\/title>\n<meta name=\"description\" content=\"B2P c\u00e9l\u00e8bre ses 20 ans avec une nouvelle identit\u00e9 visuelle : une charte modernis\u00e9e qui refl\u00e8te son \u00e9volution, son \u00e9cosyst\u00e8me connect\u00e9.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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